It is a simple idea. It means we design and manage websites, and advertising campaigns that deliver measurable benefits for your business. This is tracked several ways - by the analytics tracking website Visitors, results tracking from any digital ads, telephone calls monitoring and contact emails sent. Adding budget spend vs leads or sales received, then making changes to improve.
How this is worked out is by using a formula that calculates ROI, or the Return On Investment. Working out budget spend, leads cost per lead achieved and converted, and profit made. Which is the heart of what we do. Improving value from a budget, improving lead quality vs cost or to maintaining position over or ahead of competition.
