Why does SEO matter?



SEO is how a website is ranked on a Google search. The difference in traffic form top of page to bottom, or page 2+ is very significant. Great SEO is complex, made up of many, many elements and does not happen by chance. Even when a website page does rank well, it’s then about the challenge of maintaining position. As its where EVERYONE else also wants to be in the same place.

SEO isn’t just about doing things right, it’s about doing thing better than competitors. This requires a real attention to detail and knowledge on what the right steps are to take. Damson Web Design has that expertise.

Solid search friendly website will help bring new visitors and potential new businesses to your website. Damson WebDesign can increase the search engine rank and site traffic for any company. Our skilled technical and copywriting expertise enables us to successfully meet the needs of businesses with:

  • Complex multi page and service websites,
  • Ecommerce
  • A need to target a wide geographical area,
  • In competitive industries,
  • Fixing pro performing websites.


Damson Web Design’s Complex SEO service



Your website was a significant investment for your business, but has it remained the same valued asset it was at the time? Or, has the passage of time made parts out of date? Has technology and competition moved on, or is it as customer friendly to navigate as it should be? Or has your website become an administrative burden?


Only you and your customers can really know the answer to this, but by keeping your website up to date with company information, news, product details or promotions makes your business look much more trustworthy and credible. Helps attract new business and engage with your existing customers ensuring they come back to you online time and again.

Our Complex SEO support and maintenance service offers so much more than a standard maintenance agreement, Providing intensive support and focus on your website performance to keeping you visible to your customer base.





Analysing your website performance



We first analyse a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads. We research competitor websites and keyword research to find out what are the direct and indirect terms used to find what you do.


On-Page & Off-Page Optimization and navigation.

Website navigation has the greatest impact on website performance than any other element. So that is what we look at first. Both On-Page and Off-Page SEO work together. The aim is for a focused message to be communicated by each and every page on a website. Consistent with the keyword terms that people search for, written in an engaging way to attract the right Visitors you need.


Along with extensive competitor analysis and keyword research, there are best practice guidelines to follow to achieve this. The “rules” of search are set by the Google algorithm, and sets search ranking rules, which has approximately 600 changes a year. It’s major ones which directly affect most websites. Google keeps it’s algorithm rules a ‘secret’ which is why SEO is as much an art as a science. We are up to date with and use best practice SEO to give you the best change to be picked up and ranked by search engines where and how you wish to be found.